We recently initiated a campaign against child obesity in Cochin, India. The campaign was led by Zuari Cement in association with local government authorities and members of Rotary District 3201.

On the World Heart Day we co-sponsored the “Fit not Fat Campaign 2008” where nearly 2500-3000 children of various schools in Cochin took part.

This ensured greater visibility for the Zuari brand and helped build a positive image of the company amongst its customers